Admitting You Made a Mistake #AMI #3syllables

Sometimes there comes a time where you have to admit that a decision you made in the past, was not optimal, was not ideal. Realizing that you made the mistake, is the path to a better way, the path to fixing the problem.

Today, I confess. I made a mistake, and it has something to do with my post AMI has #3Syllables. A.M.I.

Before all the ah-mee huggers break out the champagne…

No!! AMI definitely has three syllables. Anyone that thinks otherwise is daft…. And for the love of all things holy - it is time for you to see the light.

The mistake I made was that that when I decided to embark on this crusade, I hastily registered the domain name And why did I choose that domain name? Because it was cheap.


At the time I registered the domain with OVH for the exorbitant amount of €0.85. It was a worthy cause, and I didn't mind shelling out that outrageous amount for the cause.

One of the Leadership Principals in Amazon is Frugality. You might think that it means to be a cheapskate - but no. It means - don't spend money on things that are not necessary.


Accomplish more with less. Constraints breed resourcefulness, self-sufficiency, and invention. There are no extra points for growing headcount, budget size, or fixed expense.

Until…. I received the renewal notice for the domain, and holy crap..

To renew the domain was €35.66 + VAT (which also has #3syllables - by the way…)

Per year!!

I concede. I am as sure as hell not going to cough up that amount of money on a yearly basis.

I made the mistake of looking for the short win - and not looking ahead for the long term benefit - which by the way is another one of Amazon's Leadership Principles.


Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”

I hereby give you all notice. The will be going down at the end of February.

Since there was hardly any functionality on the site, I feel very comfortable with throwing it away and registering a new, cheaper and more sustainable domain in the long-term to support the crusade.


Don't forget to follow @3_syllables or #3syllables on Twitter for the truth.

I would be very interested to hear your thoughts or comments, so please feel free to ping me on Twitter - @maishsk.